Logo
The DevOps Institute logo is the foundation of the brand. The logo should be utilized wherever possible.
Download our corporate logos and review the below guidelines to learn how to implement the DevOps Institute logo into your work effectively.
Updated October 25, 2022
**By downloading any DevOps Institute branding element, you agree to use the downloaded elements in accordance with the DevOps Institute Branding Guidelines. Any improper use of any of the branding elements on this site is considered a violation of the DevOps Institute Branding Guidelines and is prohibited.**
Versions
Our logo versions ensure we have the perfect branding solution for every application. There are three versions of the DevOps Institute logo; Original, Stacked and Horizontal.
The original version of the logo is main logo: wide and stable. We use it whenever the format allows it.
The stacked version of the logo offers us an option to still appear confident and consistent in sizing for really narrow formats.
The horizontal version of the logo offers us an option to still appear confident and consistent in sizing for really narrow formats.
Tagline
Our tagline can be incorporated into our branding. The tagline variation of our logo should only be used when you want to clarify what DevOps Institute does — this summarizes our value proposition. A tagline variation of each logo version is available for use where appropriate.
Bug
Our bug is the essence of our logo. We use it anywhere we want to appear less official and for promotional purposes, like on T-shirts, mugs, or tote bags. We also use it in environments that already visually feature our brand name, like on social media or in apps.
Safe Area
The DOI Original logo has a safe area of the cap height taken from the ‘D’ on the DOI Logo. The blue keyline represents the media edge. This means the DOI Logo should sit top left/right or bottom left/right positioning for legibilty.
The DOI Icon/Bug has a safe area of half its cap height. The blue keyline represents the media edge. This means the DOI Icon/Bug should sit top left/right or bottom left/right positioning for legibilty.
Color and Usage
Where possible, the DevOps Institute logo should be used on a plain white background in it’s original color way. For special circumstances we offer alternative color way logo variations.
In these circumstances, black-out logos should be used only on light backgrounds, whilst white-out logos should only be used on dark backgrounds or contrasting imagery.
Co-Branded Lockup
The DOI Icon/Bug has a safe area of half its cap height. The blue keyline represents the media edge. This means the DOI Icon/Bug should sit top left/right or bottom left/right positioning for legibilty.
Logo Uses To Avoid
The DevOps Institute logo is the foundation of the brand. Do not use the logo in any way that reduces its integrity, such as modifying any aspect of the logo, not using enough contrast or placing it on a distracting background.
This is the correct use of the logo.
DO NOT change logo to keyline.
DO NOT change the colors of the logo.
DO NOT stretch logo out of shape.
DO NOT move bug out of position.
DO NOT change scale of bug.
DO NOT use logo with minimal contrast.
DO NOT place logo on busy backgrounds.
